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Kiribati welcomes China tourism destination status

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TARAWA, Kiribati (Press Release) — The Tourism Authority of Kiribati acknowledge and welcome’s the People’s Republic of China’s announcement to declare Kiribati as a tourism destination for Chinese citizens.

This announcement comes following the historical state visit to China by Kiribati President Taneti Maamau.

The Approved Destination Status or ADS is the arrangement between the Chinese government and the government of Kiribati to let Chinese holiday travelers visit Kiribati in a tour group. The ADS therefore give the Tourism Authority of Kiribati or TAK the permission to promote Kiribati as a holiday destination in China and presents Kiribati with the opportunity to grow tourism accordingly.

The China outbound tourism market continues to enjoy year on year growth recording 63.1 million international outbound trips in 2019. Such growth is fueled by the increase in disposable personal income, waiving of visa requirements into selected countries and the growing desire by Chinese nationals to travel the world. The Chinese outbound market also spends generously, and forecasts indicate global Chinese tourism spending to exceed $163 billion by 2024.

Teirio Islet, Abaiang in Kiribati.  Photo by Luciano Napolitano/Tourism Authority of Kiribati

Kiribati is a small Pacific island destination, but TAK is optimistic that with adequate tourism infrastructure development, the Chinese visitor market can drive tourism revenue growth and create new employment opportunities for Kiribati.

Tourism Authority of Kiribati Chief Executive Officer Petero Manufolau says that “growth from China market will be based on a sustainable low volume, high value holiday experience promoting the unique cultures, diverse marine life, the laid-back lifestyle in the islands and its people.”

Manufolau adds that Air Kiribati’s new Embraer E190 jets which are scheduled to commence international services from March 2020 will also play an important role in helping facilitate growth of its China international visitor market.

To prepare the destination for the Chinese market, TAK has commenced discussions and work on the adoption of a national China-Ready training program, tourism investment opportunities portfolio, Chinese tour operator product training and destination marketing initiatives to raise awareness of the Kiribati in China.

About Kiribati

The 33 islands of the Republic of Kiribati (pronounced Kiribas) is situated in the heart of the Pacific where the equator and the international datelines meet. Kiribati is therefore the only country in the work to be positioned in all four hemisphere’s — northern, southern, eastern and western.

Tarawa is home to the country’s main international airport and is serviced by direct flights from Nadi, Fiji, Nauru, Funafuti, Tuvalu, Honiara, Solomon Islands, Majuro, Republic of Marshall Islands, and Brisbane, Australia.

Kiritimati or Christmas Island on the eastern side of the country is serviced by a weekly flight from Nadi, Fiji and Honolulu, Hawaii.

Accommodation options include hotels, guesthouses, bungalows and traditional buias. Tarawa (South and North) and Kiritimati host most of the accommodation whilst the outer islands feature traditional community and council run rest homes and privately-run lodges.

Friendly and peaceful, Kiribati is for the traveler passionate to discover and explore new destinations; one that enjoys an off the beaten track experience with the yearning to be fully immersed in the island’s natural beauty, culture and its people.

For more information, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.kiribatitourism.gov.ki

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