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MVA to upgrade visitor data analysis system

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(MVA) — The Marianas Visitors Authority has been awarded a Technical Assistant Program grant from the U.S. Department of the Interior to upgrade its visitor data collection and analysis system.

The $202,000 DOI Technical Assistance Program grant awarded to the Office of the Governor will allow MVA to update its current collection system.  The upgrade will make data provided by visitors on their visitor entry forms more readily accessible.

 

Miss  Marianas  Shannon  Sasamoto  greets newly arrived  passengers  at the Francisco C. Ada/Saipan  International Airport on Nov. 29, 2019. MVA photo

“MVA has been using its current equipment to scan customs forms since 2007-2008, but in this age of connectivity, it’s time we adopt technology in scanning and data collection standards that has emerged in the data analysis and tourism industries,” said MVA Managing Director Priscilla M. Iakopo.   “With this new system,  MVA will have the ability to better implement best practices for data collection through a more robust system producing quicker processing of visitor entry forms.”

Prior  to  the  downturn  in  visitor  arrivals  due  to  Covid-19,  the  MVA would  input approximately 41,000-50,000 arrival forms each month, depending on peak or low-peak travel periods.  Quicker data collection and cloud storage will provide MVA and tourism partners more timely information and data analytics demographics and patterns of arriving customers to  make more informed decisions in areas such as employee hiring and engagement, customer experience, and product development and delivery.

The grant application was facilitated by the CNMI Office of Grants Management and its Executive Grant Workshop in June 2020. The application was accompanied by letters of support from MVA Board Chairwoman Marian Aldan-Pierce, CNMI Division of Customs, and House Tourism Committee Chairman  Joseph Leepan T. Guerrero.

 

 

 

 

 

 

 

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